A part of email marketing is maintaining a healthy list. What most business owners don’t realize is that consistently emailing leads that never open emails or engage with content via link clicks can start to have a negative effect on whether their emails actually end up in the inbox.
Having a clean list is great, by engaging the prospects or clients that have not engaged with your company in a while, it allows you to either engage them, or remove them from your database. If they are on your list, they need your services and it is up to you to help them. Setup the automation and let Infusionsoft do all the hard work for you so that you have a system that is working for you 365 days, up selling, down selling, cross selling and making you a massive ROI.
Use this campaign to periodically try and reconnect with unengaged leads prior to removing them from your list.