This campaign adds a “hot,” “warm” or “cold” tag to contacts based on email engagement over time. This is a very simplistic system for measuring email engagement. Create saved searches based on each tag created and added in this campaign. You don’t need to setup lead scoring rules and you can easily keep your finger on the pulse of your email engagement.

In this video you will learn how to setup your account to make sure you are engaging in list hygiene and removing the “Poison” from your database to increase engagement and ensure email deliverability. We’ll also discuss how to lead score your prospects and re-engage them and turn them into hot leads so you or your team can close.