Here are SIX tactics and strategies you should have reduced to scrap years ago: 1. Spamming journalists This is often referred to as the ‘spray and pray’ method – that is, sending out your pitch to everyone imaginable in the hopes it will elicit some response. Sure, your news may be exciting but don’t batch-send […]

Despite the continued shedding of jobs and closure of media outlets (exacerbated by COVID-19), how the media chooses to engage with businesses and their publicists has remained largely the same. By providing journalists with great stories that resonate with their audiences, will not only be of service to them but will increase your odds of […]

Thought Leadership is one of the most widely used, often abused and least understood communications tactics available to the marketplace. There’re differing opinions about what it is and fuzzy expectations about its benefits. Our simple definition is that thought leadership is a sophisticated PR process used by individuals, businesses and organisations to position themselves as […]

Positioning you or your organisation as a powerful authority or thought leader will be a critical leadership and business aspiration as we begin the long and painful journey back to normality post COVID-19. And intrinsic to achieving this goal is creating content that is useful, informative, challenging and more importantly … leads the conversation. Here […]